What's going on between those ears?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5IgUTxZ71WqXB6GhBQ9DvHJe8H9MlXHVSk7fVfa1BCDpgHuxhvxNCXjMAZgCw9_Fcp_PNUnhGOHmk7Q8QarAmtJ1fXsykO1cao1cV0naJfOWZOMt49UnoWlCdlsMuV128uzUPHFGQNL3n/s400/14.png)
In trying to elicit consumer response to marketing material, the first hurdle is clinching wayward consumer attention. Simon and Schuster has done a brilliant job in crossing that hurdle with their 'Presidential' novel. The O with ears is outstanding! So is the 'whodunit' (read, mystery author)!
Smart.
Comments