Target Consumer Segment: Pilgrims

I guess McD can do what KFC can't.

McD can go vegetarian to target vegan pilgrims. In fact, McDonald's plans to target pilgrim travelers with 'vegetarian only' McDonald's outlets in India, in places like Amritsar and Vaishno Devi.


The problem for KFC lies in its chicken association. It won't be easy for KFC to go the veg. way unless it crumb fries what I call grass. Even if it does, who wants to have a meal of crumb fried vegetables?

Kentucky Fried Vegetables, someone? Vegan Pizzas and Tacos?


Amar said…
KFC strength is its chicken association and I strongly believe that KFC can't afford to go all veggie and lose its very own customers. McD despite being veggie + non-veggie QSR has more of vegetarian customers.

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