Living in with Volkswagen

Is 'living in' and announcing it 'bold'?

Have our standards of what's bold taken a nosedive?

Or is the real problem liberals who crawl out of the woodwork at most creative agencies, and their sensibilities?

Whatever, I wish Volkswagen Polo knew better than to position on 'bolder' with 'living in'!

Hey, its possible I'm getting it all wrong. I guess yours truly shouldn't be surprised if the Polo's target consumer segment thought living in was bold!



Vishnu Raghavan said…
odd after all laxity in standards is taken as boldness
and petulance and abusiveness are regarded as cool

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