Why the AAP's broom bloomed in Delhi

The Election Commission created awareness on voting, the AAP translated voter attitudes into patronage at the voting booth. The result? 28 seats and around 30% of the vote share.

Is the AAP model scalable? You bet it is! Which explains why the likes of Sharad Pawar and others are quaking, and lashing out at the AAP. Of course, the entrenched corrupt parties will still find patronage around the country, but an emerging demographic that's a product of liberalized India has no sympathies for either the Congress or the BJP. They want change, and they see it only in the AAP.

The time it will take the broom to bloom around the country is debatable. One thing's sure, it will bloom quicker where it is a bipolar contest between the Congress and the BJP. Also, it will first be an urban phenomenon before its spreads to rural areas.

The switch for voters from Congress or the BJP to AAP is easy due to the existing sense of disgust voters have for entrenched corrupt parties. This switch is akin to the one consumers did when MNC brands entered India.

It was the easiest of things for consumers to move from say a BPL TV to a Sony TV. From a Kelvinator refrigerator to an LG. The switch was prompted by what the MNCs presented to Indian consumers, namely, compellingly superior value.

The AAP did the same. Which explains why the broom bloomed in New Delhi.


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