The idiocy in outward and inward focus

When does the parent in me turn dumb? When I think and act as if parenting is managing and raising my children. Sure it is, but that's just one half of the management act. The other that I'm missing, is managing me. Its the dimwit in me that forgets the latter half.

Dimwitted marketers behave similarly too, albeit vice-versa. They focus too much on themselves, and not much on consumers. They think they are in the business of products and services, and not solutions to consumer needs.

The lousy outward focused father in me gets parenting wrong, while the inward focused business guy gets marketing wrong. The good thing is, there's hope for the both of us!



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