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Buyer Behaviour
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
Posts
December 26, 2017
Now that Grandma likes him, here’s what brand Rahul Gandhi must do.
December 20, 2017
Why brands should worry about conspicuous consumption: The curious case of ‘W’.
December 18, 2017
What Licious got right that FreshMenu didn't.
November 29, 2017
The BIG must-learn lessons from Tata Nano's failure.
August 28, 2017
Can an assessment of our buying habits be a peep into our state of mental well-being?
August 23, 2017
Here’s what the Federal Bank Ad can teach you about your goals.
August 16, 2017
Here’s the test Sarahah passed to get more than a million downloads.
August 14, 2017
The Advertising feats of Udar Arogya & Sweat Slim Belt, & why it doesn’t matter.
August 08, 2017
How Flipkart can stop wasting money on ‘cute stuff’, and instead delight buyers.
August 05, 2017
The Marketing lesson in how Jet Airways got me to buy Josy’s book.
August 04, 2017
Why Alphy is making wine, & why we do or buy.
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