Dragon, Dragon...everywhere...
The Chinese toy quality scare has not affected consumers in India too much. Especially amongst the eastern part of India, consumers seem to revel in Chinese goods.
The items bought by households range from toothpicks, toys, thermoses and blankets to high-end furniture, floor tiles and electrical goods manufactured in the Middle Kingdom. And the import list, conservatively estimated at about 5,000 broadly categorised items, is only growing. The West Bengal Chamber of Commerce estimates that each household in the eastern region uses at least five Chinese-made items daily.
The reasons behind the popularity of Chinese goods -
The items bought by households range from toothpicks, toys, thermoses and blankets to high-end furniture, floor tiles and electrical goods manufactured in the Middle Kingdom. And the import list, conservatively estimated at about 5,000 broadly categorised items, is only growing. The West Bengal Chamber of Commerce estimates that each household in the eastern region uses at least five Chinese-made items daily.
The reasons behind the popularity of Chinese goods -
- Their attractive pricing, due to economies of scale as well as 'surreptitious subsidies' by the Chinese government.
- Chinese manufacturers are far more innovative than their Indian counterparts and, since they cater intensively to Western markets, are fully conversant with latest design trends, which they incorporate in their goods.
- Dramatic change in perception, even among the discerning and brand-conscious who now consider Chinese goods on an average to be of good quality.
- Sheer range of Chinese goods that sell in enormous volumes that include, toothbrushes, footwear, underwear, clothes, automobile accessories, lighting, bathroom fixtures, a whole range of electrical and electronic goods, quilts and blankets, bed linen, utensils, crockery and cutlery, drapes, shower curtains, writing and musical instruments, computers and peripherals, bags and luggage, toys and even idols of Hindu gods and goddesses.
Pic : www.businessfacilities.com
Comments