Posts

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My kids & the Power of Authentic Marketing

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Hey McDonald’s India, wanna cause-market? Learn from Uber India!

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The Zomato nightmare, spurious loyalty, and the limitation of data.

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The business & marketing dangers of the ‘Kick the Dog Effect’

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The 4 Marketing Communication lessons in Van Heusen Flex’s UFC showdown commercial

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What Sunny’s should have done that Central Tiffin Room did.

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The Opportunity Polar Bear Ice Cream lost, and how Brick & Mortar can fight back!

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Salman Bhai and why there are two loud camps exulting & heartbroken out there.

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How Park Avenue engineered loyalty to the Gillette brand.

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The ‘Jerk Differentiator’ and why Jerks are bad for Business & Marketing

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