Posts

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What Sunny’s should have done that Central Tiffin Room did.

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The Opportunity Polar Bear Ice Cream lost, and how Brick & Mortar can fight back!

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Salman Bhai and why there are two loud camps exulting & heartbroken out there.

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How Park Avenue engineered loyalty to the Gillette brand.

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The ‘Jerk Differentiator’ and why Jerks are bad for Business & Marketing

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Nestle' and the story of a ‘satisfied’ loyal.

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The 3 compelling reasons why Flipkart's push notification got a click-through.

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Dinesh Karthik & the ‘Memorable’ Lesson on Entrenching a Brand in Consumer Minds

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Making Sense & Marketing Sense of Doggy, Human, and Brand Love.

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Hey Byju's, thank you but no thank you!

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Now that Grandma likes him, here’s what brand Rahul Gandhi must do.

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