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Showing posts from April, 2012


She walks in beauty, like the night
Of cloudless climes and starry skies;
And all that's best of dark and bright
Meet in her aspect and her eyes:
Thus mellow'd to that tender light
Which heaven to gaudy day denies.

One shade the more, one ray the less,
Had half impair'd the nameless grace
Which waves in every raven tress,
Or softly lightens o'er her face;
Where thoughts serenely sweet express
How pure, how dear their dwelling-place.

And on that cheek, and o'er that brow,
So soft, so calm, yet eloquent,
The smiles that win, the tints that glow,
But tell of days in goodness spent,
A mind at peace with all below,
A heart whose love is innocent!

- Lord Byron

Happy Anniversary, Angel. :)


Baby Afreen is dead.

So is Baby Falak.

In their passing, we have been diminished. As a nation.

No man is an island, entire of itself; every man is a piece of the continent, a part of the main; if a clod be washed away by the sea, Europe is the less, as well as if a promontory were, as well as if a manor of thy friend's or of thine own were; any man's death diminishes me, because I am involved in mankind, and therefore never send to know for whom the bell tolls; it tolls for thee.

Freedom calls. Who'll take heed?

The 'lent' season is over. Which means many people I know can now go back to eating meat. As for me, meat is year round. I know PETA's gonna see red, but frankly my dear, I don't give a damn. When I probe about why people take to 'lent', the answer I get is always the same. 'Its been a practice for long, no point changing it now'.

I disagree. I think there's always a point to 'changing' when 'change' matters. I for one can't go into mourning knowing 'Good Friday' beckons. I don't need to. I don't need to go through elaborate 'practices' because its mandated by the religious group I subscribe to. If I did, I'd be defeating the very purpose for which the sacrifice was made on the Cross. 'He died to set us FREE!'


Freedom also means you can eat meat, year round!

Most people don't get that. In fact they don't want to. Truth is, they reject being free. They want to go through …

They are why we're slobs!

'We need to rein in our MNCs, for they seem to have little ethics in their advertising. When they are selling something that is harmful in the long term, they should disclose that to the buyer. Children and teenagers should be protected from the onslaught of unscrupulous MNCs who sell junk as aspirational. We need stringent labelling and advertising regulations.'

Just so you know, that's ChetanBhagatrailing against 'unscrupulous' MNCs who supposedly are part of the reason why we live unhealthy lives. Now for a moment let me go with the idiocy Chetan recommends. Extending his line of thought, what about having all of Chetan's books carry a warning on its covers? That buying and reading such lousy literature rife with poor usages of the Englishman's language can set one back a few years in one's quest to mastering it. In fact why stop, I think the whole country should have signage all over. Signs on roads stating that crossing them can probably have us tak…

Better off as consumers, Worse off as humans

Baby Afreen and Falak are reasons why we have a billion years to go before we call ouyrselves civilized. Sure, in a few decades India may be the largest economy in the world, but will it really matter? For we still won't be a civilized nation.

We still won't treat the girl child, or for that matter women with dignity and respect. All the production and consumption that's coming to India won't matter for we may be better off as consumers, but worse off as humans!

I don't think there's any greater tragedy than that.

A hood in a hoodie?

What are the chances there's a hood in a hoodie? I can't say for sure. Okay, what do you think? Probably. Its probably a hood in a hoodie. Probably not.

Now what are the chances people are thinking the latter, if its a certain neighbourhood, a certain time of the day.......? Pretty low. Why? Blame it on perceptions. Perceptions are what are formed when our senses respond to stimuli. Its quick, almost instantaneous. See a person dressed a certain way and perceptual judgements are what are bound to follow. Conversely, dress in a certain manner and you can engineer the perceptions you seek!

Wearing a hoodie is no crime. But wearing it and not expecting people to make judgements based on perceptions is foolish.

In the world of consumers too, such parallels can be drawn. What are the chances consumers perceive better quality based on how the product is packaged? Here's evidence to prove packaging matters. In fact all marketing mix variables can drive perceptions. The smart markete…