Showing posts from May, 2009

The Dera divide & Brand communities

American capitalism gone with a whimper

Children walk to school, and run back home

Baker Street

Should you consult the expert?

Everyone's not DiCaprio

The talent for Politics & Catastrophe

'Attribution' helps manage emotions

The skeptic as the consumer

Genders differ, so?

Who's objective, who biased?

Fire and Rain

The genius of Democracy

Why Self-Preservation's natural

Why I am confused and that's bad

How to turn a lie into a truth

Products, Controllables; Consumers, Uncontrollables

What maketh a Manager?

Why the obsession?

Move over, Google?

The 'positioning' lesson in Indian elections

Good Morning, Mr. Prime Minister

The benefits that matter to consumers

Swedish Capitalism Ahoy!

Reinventing the Magazine

What's behind the early numbers?

Shuttle against the Sun

The One You Love

Brands must change as masses change

Why the system and the brand must matter

What to standardise, customise?

Government Motor imports

Brands break caste driven class differences

To apologise or not to

I need my Coffee!

Thoughtless anger aims to discredit brands

The viral in a 'Did you know' question

Off the Wall

Obama and the 'universal' pipe dream

Whatever, don't call me!

The lure of chicken you didn't have

The communication story in Berlusconisation

Are conservative numbers depleting?

The Republican problem is Marketing

Banning Savage talk actually helps

Output grows in India & China

The Kindle & the consumer

Why Zojirushi wants to be the only 1

Obama & the Bangalore rhetoric

Why success can be fatal

Political errors that mirror Business ones

'Don't dream it's over'

Why the voter stayed away

Yakety Yak can't be sustained