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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
Posts
Showing posts from October, 2007
Retail bug bites small-town India
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The most effective Ads on Indian Television
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ICICI Bank respects us and our money
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N R Narayanamurthy on employees who leave
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Why Kirana stores will & won't survive
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Tata Tea's rebranding lure & why it won't work
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The landless march to demand their livelihood
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Where's the pulp, where's the taste?
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Gossip over truth, perceptions over reality
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Ad exposure & sensitivity to price changes
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Brand Equity and the Sales Promo. connection
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Still drinks consumption in India
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The cost of a name; renaming Bangalore
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Transfomational communiques & their moments of fantasy
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Airline Service Quality on the wane
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Transformational power of Marketing Communiques
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