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Showing posts from May, 2017

Digital is a 2-way street.

Going digital is a two way street. That is, both the business and the consumers are going digital. It’s easy to see why. For either parties, digital is added value. Take the banking industry for example. There is now a concerted drive to focus on digital expansion, and slow down the 'physical'. Banks are cutting back on branches, and expanding their mobile and internet presence. These both allow them to save on costs and enhance conveniences for their customers.  Taking the physical banking route brings with it multiple inconveniences for customers too. The hassles to get to a physical bank and transact are both time consuming, and stressful. Contrast that with banking via the phone or the computer. The bank for the digital customer is just a click away. Time saved, and zero hassles! It’s no wonder then the adoption of online banking and related services is on the rise in India. A great thing about digital models is its ability to scale and spread quickly. Banking customers in…

The problem with pointing fingers at 'movie screen misogyny'.

The idea of course is noble and praise worthy. However the focus and methodology is all wrong. I am talking about the video featuring IPS women police officers training their guns on movie content for propagating misogyny and the influence it has on Indian youth.

So here's the problem. There's no doubt Indian movie fare is misogynistic. However to identify celluloid content as the culprit is akin to barking up the wrong tree. To deduce the 'real culprit' behind misogyny, you have to differentiate between normative behavior, social environments, and symbolic environments. Misogyny as part of normative behavior in youth or adults is an outcome of social conditioning via a default social environment. Pray, what drives such environmental influences? The default culture in place. Collectivist cultures that discourage and even bar individual expressions, unfortunately, dish out worse restrictive norms for women. I mean, within such cultures women have it worse (in compariso…

Designed to Torment.

So much for design thinking and the user as the pivot for problem solving. I know of cases where stuff is designed to intensify user grief. 
Like rail stations for example. Limited seating areas. Commuters can stand long hours to muscle up, I guess. The rare one-way escalator. Commuters and luggage can do the balancing act on their way up. If you've avoided a slipped disc on the way up, you're a first-hand recipient of a miracle. The few pay-and-use loos require you to traverse multiple rail platforms to do the relieving act. A single enquiry counter with a jostling queue. Arrival-departure screens that make you stare and stay for a while. That's until your train pops up on screen a wee bit earlier than its arrival on platform.
I tell you, the misery seems endless. 
Something tells me this is by design. Why? 'Cos that's how you keep the teeming masses in check. First deprive them. Then provide them with bits. Let them queue up for those bits. When you provide them…