Showing posts from August, 2016

What is 7 lakh rupees vs. damage to the Ford brand?

ITC-Ashirwad's wickedly clever marketing ways

The Brand Equity reason behind Maggi's comeback

Why Consumerism is way better than Spirituality

Dove & what convoluted Marketing looks like

Why its daft for Baba Ramdev & Patanjali to go anti-MNC

Why Marketing loves a pot-smoking, partying Michael Phelps more

Da da ding Nike & the battle for our minds

Who's the real culprit in Kaali-Peeli & Uber-Ola war?

Penny-wise idiocy & consumer switching

The error-prone KFC & why machines are the future

In Business & Society, there are only 'Absolutes', no 'Relatives'!

If Donald Trump loses, a Brand fails, & an Academic can't deliver, who is to blame?

Sub-culture, Language, & Cohort formation

Jaden's Roblox woes & limits of Parenting & Marketing

Yes Bank and the Power of Digital Banking 2.0