Skip to main content



My kids & the Power of Authentic Marketing

Latest Posts

Hey McDonald’s India, wanna cause-market? Learn from Uber India!

The Zomato nightmare, spurious loyalty, and the limitation of data.

The business & marketing dangers of the ‘Kick the Dog Effect’

The 4 Marketing Communication lessons in Van Heusen Flex’s UFC showdown commercial

What Sunny’s should have done that Central Tiffin Room did.

The Opportunity Polar Bear Ice Cream lost, and how Brick & Mortar can fight back!

Salman Bhai and why there are two loud camps exulting & heartbroken out there.

How Park Avenue engineered loyalty to the Gillette brand.

The ‘Jerk Differentiator’ and why Jerks are bad for Business & Marketing