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The Opportunity Polar Bear Ice Cream lost, and how Brick & Mortar can fight back!

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Salman Bhai and why there are two loud camps exulting & heartbroken out there.

How Park Avenue engineered loyalty to the Gillette brand.

The ‘Jerk Differentiator’ and why Jerks are bad for Business & Marketing

Nestle' and the story of a ‘satisfied’ loyal.

The 3 compelling reasons why Flipkart's push notification got a click-through.

Dinesh Karthik & the ‘Memorable’ Lesson on Entrenching a Brand in Consumer Minds

Making Sense & Marketing Sense of Doggy, Human, and Brand Love.

Hey Byju's, thank you but no thank you!

Now that Grandma likes him, here’s what brand Rahul Gandhi must do.

Why brands should worry about conspicuous consumption: The curious case of ‘W’.