Skip to main content

Posts

Showing posts from April, 2015

Why McDonald's is doomed!

Stephen Green hit the nail right on the head with his take on why McDonald's will keel over soon. I agree a 100%!

Here's part of his analysis,

To understand why I’ve come to this conclusion, read the very next line from the story:

Easterbrook plans to unveil his plan for turning McDonald’s into a “modern, progressive burger company” on May 4.

Now maybe I should withhold judgement until I see this plan next week. Maybe a bold headline like “McDonald’s Is Doomed” is just the kind of baseless clickbait fear-mongering I try to resist indulging in.

But a progressive burger company? Really?

How about a barber shop with shampoo laced with Nair? No, that doesn’t seem like a good idea to you? Let’s talk about it at my bar, where I water down the scotch. No, you’d rather not? Well, that’s how I feel about a “modern, progressive burger company.”

A progressive burger chain is like a quiet rave, a smoke-free poker game, or a free & fair Chicago election.

A burger chain serves up the sandwich…