Showing posts from June, 2017

The consequences of ‘Figure & Ground’ reversal in Advertising.

What plagues service at LG, Shoppers Stop, & at our Milkman’s.

For a kid and a business, here's a lesson on 'maturity'.

Note, it’s a Consumer problem, not a Pepsi problem.

The brand that got ‘slice of life’ right.

The Marketing Lesson Emmanuel Macron should learn

Why Americans should thank Russians & Potential Buyers should thank Consumers.