Starbucks in India

Will Starbucks be successful in India ?

After a lot of wait, Starbucks, finally will be in India. It would be interesting to see how Starbucks positions itself in the Indian market. Up market Cafes are popular in the metros, yet are a draw only with the yuppie segment. The per capita consumption of coffee too, in India, is not as high as other Asian countries. Italian coffee Roaster, Lavazza, too plans to enter the Indian market with possible takeovers of 'Barista' and 'Fresh & Honest' Coffee chains.

Coffee in India is surely brewing.


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