Technology made simple...

I have always wondered why people buy technologically sophisticated products, yet not fully ever try and understand all the possible applications. Take for example a lovely student of mine. She bought this sophisticated laptop, but never bothered to learn all its possible uses. The most she used it for were for its word processing applications and I guess 'power points' too. When quizzed, she said she watched movies, surfed the net...was on Orkut most of the time.

By Jove, how least for me. But for her, extremely interesting!!

The lesson learnt is that products and services have to be designed for consumers. Technological sophistication is fine. But it has to be managed in way that the product in question has to be ''Icarus paradox' (coined by Danny Miller) is at play in such situation causing a downfall.


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