Managing Advertising 'debacles'

Pepsi has had it rough with its Blue billion rising commercials. Each time they projected a victorious Indian cricket team , with the blue billion behind them, the team went out and lost!

But that has not had Pepsi backing away. Each time they came back with commercials that tried to build hope for the future. Watch two of these commercials here and here.

Wonder how long this is gonna go on?


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