Skip to main content

MP3 Players flood Indian markets

From today's ET : With the MP3 player market set to grow from 3.65 lakh to 5.5 lakh units in calendar 2007, Sony, Philips and Samsung are firming up plans to introduce the latest models from their international basket of products. As the consumer in India becomes more demanding and discerning, Sony Corp. has promised to continuously reinvent and upgrade the range of MP3 products to suit the needs of the consumer.

The IDC recently reported that the worldwide market for MP3 players will hit $58 billion by 2008. Currently, the ORG-GFK report mentions the overall market size in India for portable music players (CD, cassette and MP3 players) to be over a million units. In India, while sales may not be this large, the growth will be huge. Growth in the MP3 player category can be attributed to the technology boom taking place in the country.

Another factor leading the market growth is portability. Portability is key to consumers' lifestyles today, extending to storage devices as well. The Indian consumer is gradually evolving into a digital entertainment consumer, keen on creating and maintaining libraries of music in one device, instead of carrying multiple storage devices such as CDs, DVDs or USB drives.

Pic :


Unknown said…
Music is the famous and most used time-pas of Indian people. There are lots of music players for playing latest musics. You can choose the best music player from all of the mp3 players india.

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Consumer Spending

Carpe Diem Blog: From Visual Economics, a graphical representation appears above (click to enlarge) of Consumer Expenditures in 2007, using data from the Bureau of Labor Statistics. Note that total spending on food ($6,133), clothing ($1,881) and housing ($16,920) represented 50% of consumer expenditures and 30% of income before taxes in 2007. In 1997 by comparison, 51.1% of consumer expenditures were spent on food, clothing and housing, and 44.6% of income before taxes was spent on food, clothing and housing (data here).