Skip to main content

'Sivaji' rules ! Cash registers ringing !

If the first day is anything to go by, Sivaji is the next super-duper blockbuster. The Cash registers are ringing!

CNN-IBN reports that, in Chennai, tickets for all shows for the first 10 days were sold out in just two hours in over in all the 15 screens where the film has been released. Now, there are no tickets available until June-end. Those ready to pay a premium on the ticket are buying them for as high as Rs 1,900 or more per ticket.

In Bangalore, the Telugu version of the movie was released in 13 screens, including three multiplexes. And guess what: it's the techies who went for the bulk of ticket bookings for the first few shows of the movie. And nobody seems to be minding the premium they were paying for the tickets. An IT firm booked one entire theatre for Friday's second show at Innovative Multiplex, Bangalore, paying as high as Rs 903 per ticket. The total amount paid for 75 gold class tickets is shown to be Rs 67,751. The firm also booked 240 silver class tickets. In fact, the theatre saw a beeline of corporate guys and single-friends networks on the first day of the movie. In Chennai's popular six-screen multiplex Mayajal too, all the 27 shows of Sivaji everyday for the first week-end were booked in bulk by employee-groups of Cognizant, Virtusa and ICICI among others.

Similar rush was reported even in Australia and New Zealand, to Malaysia and Singapore, and then on to Europe and further west to the US and Canada. In Malaysia and Singapore, long queues were witnessed as eager fans rushed early in the morning to book tickets. In Australia and New Zealand, tickets for Sivaji have been priced double of the normal charge for a Tamil movie. In the US, too, where a fair number of techies are gearing up to celebrate their superstar’s new release with special premiers in Detroit and Imax shows in Indianapolis, the ticket prices for Sivaji reportedly zoomed to $25.


Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Consumer Spending

Carpe Diem Blog: From Visual Economics, a graphical representation appears above (click to enlarge) of Consumer Expenditures in 2007, using data from the Bureau of Labor Statistics. Note that total spending on food ($6,133), clothing ($1,881) and housing ($16,920) represented 50% of consumer expenditures and 30% of income before taxes in 2007. In 1997 by comparison, 51.1% of consumer expenditures were spent on food, clothing and housing, and 44.6% of income before taxes was spent on food, clothing and housing (data here).