It pays to die young

It pays to 'die' young (god forbid!) to turn a legend, 'cos the more you live, the more mortal you seem. In death you are 'immortalised'.

Names that come to mind, Tupac Shakur, Jim Morrison, James Dean, Princess Diana, Marilyn Monroe....

Remember, familiarity may not breed contempt, but it takes an edge of admiration. Wonder if there is a lesson here for marketeers?


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