Shift in tastes and preferences of Indian consumers
Rajesh Sud, writing in The Hindu, attributes the reasons behind the shift in tastes and preferences of Indian consumers from traditional and conservative looking product lines to more varied, modern and liberal assortment of commodities to -
- Joint households making way for nuclear families.
- Increased mobility, especially for career advancement.
- Increase in the number of working women and a growing awareness among women to carve a career while managing a family.
- Increasing tendency to spend on fashion, health, fitness, education and more importantly ’self’, attributed to increased incomes, societal factors and independence from parental pressures.