Honda's Prius fighter

Honda Motor company is working on a new high-profile hybrid—a Prius fighter that analysts expect will have the highest mileage on the road when it arrives in 2009.

Code-named the "Global Small Hybrid," Honda's new gas-electric model won't be a version of anything else in its lineup. Instead, Honda execs say it will be a five-passenger, small family car priced under $22,000. This time Honda won't make the mistake of wrapping its hybrid in the sheet metal of its everyday cars: instead, analysts expect the new Honda will have the larva styling the Prius pioneered—which now embodies the green-car look. Honda will also outdo the $23,000, 60mpg Prius on price and mileage in hopes of attracting 100,000 buyers a year—three times what the hybrid Civic sells.

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