Its me, me...me..stupid!
From HT : The biggest motivation for Internet contributions is fame and not financial considerations, says a recent McKinsey study. It suggests that online companies would do well to nurture these contributors with money and other motivators.
The study conducted, combines the results of other McKinsey research activities to reach its conclusions. The study says that a small number of participants still contribute the bulk of popular items on contributory web portals. Websites that thrive on video uploads and Wikipedia-type of contributory content need to hook the small percentage of contributors who bring in quality content. It does admit that while people come in driven by the urge to achieve fame or share something within their community, financial considerations can lead them to contribute regularly.
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