Brand Kumble
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh98qznjo89QtcGcVTnzA2oQVhtdJBCRbNlDso45mA1TrNoBYul10DCqWYITM3OCkXI12Ts5XaaDdcF8PDqExh56L9Q0i8OKpWjfcJ9NJIP3GrIc4QoFJqdPcAyy7BB4MD0YHYRIa26Rp4/s320/untitled.bmp)
Though I'm not quite the fan of celebrity endorsements, should a company intend to use one, the smart thing to do would be to predict the 'rise' of a celebrity and then sign him up before his brand value rides the upward curve. The price that the 'celebrity' brand would command at a stage where the stars don't seem to be shining for him, would obviously be low. But what's even more notable is that the celebrity, if signed at a time when his fortunes were sagging, tends to remember the 'faith' reposed in him, thus standing by the firm for a long period of time.
Low price and long term commitment. What more could a marketer ask?
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