ITC's Packaged food Power brands

ITC has six brands in packaged foods and several of them are segment leaders.
  1. Aashirvaad: Aashirvaad Atta is the largest national atta brand, with over 52 per cent market share; also present in spices and instant mixes.

  2. Mint-o: Mint-o Fresh has a market share of 17 per cent, making it the largest cough lozenges brand in the country.
  3. ITC’s other brand in the confectionery space is Candyman.

  4. Bingo!: This range of finger snacks has clocked up an 11 per cent all-India market share within 6 months of launch

  5. Kitchens of India: ITC’s first brand in this segment, it leverages the recipes of the master chefs at ITC Hotels

  6. Sunfeast: Has a market share in excess of 10 per cent in the biscuits segment and also has a presence in the instant pasta market.

Note: Both Aashirvaad and Sunfeast have become Rs 500 crore-plus brands within four years of launch.

Ref : Business Today


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