Bangalore Yuppie

Characterising Bangalore as having a high-spending discerning cosmopolitan population is flawed, albeit partly. Sure Bangalore has quite a percentage that can be characterised as cosmopolitan, but it also has sizable numbers who wouldn't give an extra dime for anything 'designer'.

Premium international brands that intend to make Bangalore their test labs aren't making a mistake. After all, 'the esteem appeal' that these brands carry sure will appeal to the 'yuppie' crowd here. To spend obscene amounts on such brands, one has to be young, urban, rich, bereft of family oriented responsibilities and not have capabilities of 'rational evaluations'.

Bangalore sure has that kind of a crowd. And amen to that.


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