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Aromas drive shopping splurges

A new study at the National University of Singapore has revealed that the aroma of a mouth-watering dessert can make a shopper splurge money on unnecessary purchases. The study suggests that exposure to something that stimulates the appetite can make a person more impulsive with unrelated purchases.

The study also found that an appetitive stimulus not only affects behaviour in a specific behaviour domain, but also induces a shared state that propels a consumer to choose smaller–sooner options in unrelated domains.

Comments

Sandy said…
Peel and Taste as the name suggests gives marketers the opportunity to embed strips of flavour in their marketing messages. Just like how scratch and sniff changed the way perfumes sold themselves, Flavour marketing could help chocolates and other taste based products sample their wares in print. eg:Hagan Daz flavoured stamps.

http://firstflavor.com/page.cfm?c=red&f=1

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