The Good & Bad of India-Australia tiff

The good?
ESPN-Star Sports has hiked spot rates for the third test match at Perth. This match is expected to rope in ratings 2-3 times higher than what is normally recorded in Test matches.

The bad?
Indian marketers and advertisers directly associated with the Aussies seem to be in no mood to entertain Ponting and his men. From footwear major Puma, which has a global tieup with Adam Gilchrist, to Seagram, which has Ricky Ponting on board for Royal Stag, to Timex, which uses Brett Lee, no one is in the mood to risk associating their brands with the Aussies, at least for the moment.


Popular Posts