Holiday shopping & Social networking

According to a recent American Marketing Association survey, more Americans are taking their holiday shopping to social networking sites rather than the mall and the gifts they are buying come wrapped with a bow that supports a good cause.

The survey revealed that,
  • Nearly half (47 percent) of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available.
  • Nearly as many said they would visit a social networking site to find out about upcoming sales in stores or discounts on products (45 percent); while fewer (31 percent) said they would buy products, if given the option.
  • Twenty two percent of respondents would read or write a product review on a blog. Additionally, 26 percent would post or view videos, if those services were available.


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