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Buyer Behaviour

Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.

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Market share

January 25, 2008

The Indian Aviation pie

Also read the BT story on Deccan-KF merger here.

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Prior Hypothesis Bias

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Situational Involvement of Consumers

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Ray Titus: Academic, Business Professional, Marketing Consultant, Bestselling Author, & Blogger with more than two decades of experience in Industry & Academia.

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