Paradox of Indian consumption

'The spending pattern of Indian consumers presents a great paradox to today’s marketers and retailers. On one hand is the increasing discretionary income (Rs 3,800 – Rs 7,000 per month) but on the other hand is the typical Indian need of ‘value for money’.

This spending power has not necessarily translated into higher value of purchases. This brings forth the question of how retailers and marketers should address this great opportunity without losing sight of the mass market that India offers.'

- Pinakiranjan Mishra; 'Youth Drivers: Uniqueness, Contemporariness & Value'

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