Skip to main content

Should consumers care for societal good?

Frankly I don't know.

But what I do know is that, preaching to them about why they must be concerned about the larger good of society must stop. Especially when this preaching emanates from those already living in the lap of luxury. Remember Al Gore and the enormous carbon footprints that he's already left behind.

The latest controversy that may erupt in India is about whether the Tata 1 lakh car would meet environmental norms and requirements. For a moment, lets assume that it doesn't, to the extent required by the 'Al Gore types'. Should the consumer then not buy this vehicle?

Remember, India is not the USA. A sea of humanity here just struggles to survive. Dr. BVK raises a pertinent point when he says that, 'the car (1 lakh car) could change many things for the better in India: we may no longer have to see an entire family riding precariously on a two-wheeler. Competition would be forced to lower prices too and this would ultimately benefit customers.'

Lets once again consider the initial question posed. Should consumers care for society? Maybe they should, but I bet they tend to care for themselves before they care for society. And they are justified in doing that, as they are in the end a part of that very same society. Altruism cannot flow from the bellies of the unfed and the insecure. Therefore it will be a long way before consumers in India, especially the mass, care for environmental issues the way Al Gore does.

By the way, why do I always get the feeling that most (I admit, there are exceptions) societal issue are raked up by the comfortable entrenched, who have nothing better to do?

Comments

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.


Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Consumer Spending

Carpe Diem Blog: From Visual Economics, a graphical representation appears above (click to enlarge) of Consumer Expenditures in 2007, using data from the Bureau of Labor Statistics. Note that total spending on food ($6,133), clothing ($1,881) and housing ($16,920) represented 50% of consumer expenditures and 30% of income before taxes in 2007. In 1997 by comparison, 51.1% of consumer expenditures were spent on food, clothing and housing, and 44.6% of income before taxes was spent on food, clothing and housing (data here).