Skip to main content

Should Star Bazaar charge me a parking fee?

I am not too sure if I'll go back to Bangalore's Star Bazaar anytime soon. Tata's impressive foray into the hypermarket business has brought Star Bazaar to Bangalore.

The store is pretty impressive with a great shopping ambiance. The stock layout and variety is again impressive. I don't know about the prices as they seemed similar to other competing stores. But what's not getting me back there is what I encountered when I drove into the store car park. I was charged Rs. 20 as parking fee. Now I can't understand why. Especially when I feel they should be bending over backwards to have me patronise their store. Again, more so, 'cos just a few blocks away is Big Bazaar which has zero parking charges. Another competitor is Fabmall that's again in the nearby Forum Mall. The mall parking charges are Rs. 20, but that allows me to visit multiple stores.

Now Star Bazaar may through the parking fee want to ensure that only serious buyers come in. Well, I can put up with that, if they refund me the parking fee once they know that I purchased from their store. In fact there are stores in India that refund the parking fee once you make a purchase. The Future group's Central Mall in Bangalore for instance does just that.

Star Bazaar must realise that their promise of 'quality services at the lowest prices' requires them to not charge a genuine buyer like me, for using their parking facilities. Else the low price inside the store may be offset by my parking fee outside.


I agree with you. In fact, the first time I had been to Central and I was told that the parking ticket is refunded, I was really happy. Not because I would be getting back the amount for parking, but this would ensure that the mall is not used by the window shoppers/non-buyers for parking. Considering the fact that Bangalore has a serious parking problem, refunding the parking ticket upon a purchase at least reduces the chances of people coming in and parking their vehicles especially when they are not shopping.

It would be great if people are not allowed to park in the malls without purchases, this will at least reduce the parking crunch on the weekends.
Vidooshak said…
You are lucky if parking fee was the only grouse you had against the store!

Agree with you that the new stores have improved on both the layout and the variety on offer-- making even Fabmall and Foodworld shake off some complacency. The latter had begun to look like a warehouse of late, the way they simply piled the stuff in narrow aisles with no regard to convenience or best-by dates.

Where Star Bazaar and Croma disappointed us totally is the completely lost and inept staffing! We were dazzled by the incompetence of the execs who couldn't elucidate selling points of a simple DVD player! All they did was repeat "Buy this one, sir. It is very popular". Ditto with a Wi-fi router and Webcam. All low-priced items.. but an indicator of what to expect.

Wonder if others found the store unprofessional and lax-- especially in light of high standards one would expect from Tata. Lifetsyle's SPAR is so much more fun...

While I agree with you on parking fee, in city like Bangalore I wouldn't mind paying if they assure me decent and ample parking for the fee! To echo your sentiment: I am not going back to Star Bazaar anytime soon, either
i liked tha store especially the bookstore where the people there were very helpful as compared to landmark. yes i agree the parking fee shud be refunded while paying the bill.

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Consumer Spending

Carpe Diem Blog: From Visual Economics, a graphical representation appears above (click to enlarge) of Consumer Expenditures in 2007, using data from the Bureau of Labor Statistics. Note that total spending on food ($6,133), clothing ($1,881) and housing ($16,920) represented 50% of consumer expenditures and 30% of income before taxes in 2007. In 1997 by comparison, 51.1% of consumer expenditures were spent on food, clothing and housing, and 44.6% of income before taxes was spent on food, clothing and housing (data here).