'Tis the season of depression

'Online searches for "depression" are among the most popular searches sending traffic to the 5,900 sites that we track in the Hitwise Health and Medical category — but the peak is not in January. According to our Internet behavior, our depression spikes reliably in mid-November every year, right in time for Thanksgiving, the launch of the holiday season...

Depression during November is an affliction primarily of the young and the old, but not of the middle-aged. The two age groups that account for the largest portion of site visitors are 18 to 24 (26.2%) and over 55 (27.6%). Visitors to Lexapro's site also tend to have average to above-average incomes: 51% of visitors come from households earning between $60,000 and $150,000 per year, while 20% come from households that earn over $150,000 — a sample, perhaps, not of the depressed in general, but of those who can afford to seek treatment.'


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