Katrina Kaif and the laws of positioning
In spite of that, I wonder what's the wisdom behind having Katrina Kaif as the face of Vijay Mallya's Bangalore IPL cricket team. As Saurabh points out, taking the generic route (read Katrina Kaif appealing to everyone, hey, me not included) isn't a smart idea. In fact let me add the marketing funda to it. Its the classic 'everything to everyone' mistake. As Ries & Trout say, 'It most likely is a mistake to build a brand by trying to appeal to everyone. A product that seeks to be everything to everyone will end up being nothing to everyone.'
I wonder who Katrina Kaif appeals to? The most likely supporters to the Bangalore IPL team are in the state of Karnataka. Vijay Mallya may as well pray that these probable supporters are besotted by Katrina.
I am not.