Irritating Brand Crescendo and consumer desire for an anti-thesis

At times, a brand crescendo touches heights that gets consumers to badly wish for an anti-thesis. And at times their wishes are answered.

Take the case of the movie, 'Sex and the City'. Viewers tired of the rising hoopla round the movie are bound to take to the latest issue of New York's Time Out magazine, which has a reputation for capturing the city's Zeitgeist. The issue has hit stands promising a Sex And The City free edition (albeit using an image of the women on the cover).

Clever and Cheeky!


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