Can the 'image' fetch the candidacy?

Yes it can. Just as the image can engineer the first purchase.

But then on, 'reality' dawns. Consumers try and ensure that reality matches with the perceived image by making evaluations as rational as possible. More so, when the purchase risk is high. On the other hand, consumers tend to ease up on the evaluations when the purchase risk is low. It wouldn't matter much, in such a purchase case, if the gulf between the image and the real is deep. After all, not much is invested into the purchase.

But what about the risk when it comes to electing someone who will govern the likes of you? Should the image be scrutinised to the extent where a fair understanding of reality emerges? Surely, YES! But does it always happen? No. Isn't Barack Obama the Democratic nominee?

Note what Thomas Sowell has stated, 'The media have been crucial to Barack Obama's whole candidacy. His only achievements of national significance in his entire career have been media achievements and rhetorical achievements.

Perhaps his greatest achievement has been running as a candidate with an image wholly incompatible with what he has actually been doing for decades. This man who is now supposedly going to "unite" us has for years worked hand in glove, and contributed both his own money and the taxpayers' money, to people who have sought to divide us in the most crude demagogic ways.'

Its time Americans scrutinised the Obama candidacy better. After all, the risks associated are way too high to let the image dictate the vote.


Unknown said…
Image does play an important role in getting the candidacy, be it in politics or elsewhere.

A student with good grades stands a better chance over others. A batsman gets iconic status and more pay package. An actor a better role, a well dressed person better seat in a bus or restaurant, respect and so on. So image is important to get through the initial hurdle.

But only time will tell if the effort was worth it and the choice was correct. When selecting, as you have mentioned sir, one needs to look beyond the visible and then take the decision.

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