India's most trusted brands

The 'Most trusted Brands' survey by ET has a new No. 1. Oral care brand Colgate’s run as India’s Most Trusted Brand has come to an end. The brand has finally lost its No 1 position in Brand Equity’s annual Most Trusted Brands survey — not to any FMCG brand, but to India’s leading mobile handset marketer Nokia.

Following a stellar four-year run, the Finnish telecom brand has climbed 70 ranks to become India’s No 1 trusted brand, according to this year’s survey.

1. Nokia
2. Colgate
3. Tata Salt
4. Pepsodent
5. Pond's
6. Lux
7. Britannia
8. Dettol
9. Lifebuoy
10. Vicks