Never mind, scream 'NO price hike'!
Simply because all people can read and hear around them is about price hikes. Here's someone who's NOT raising prices. Hyundai's reason is that they care. Its apparent that its otherwise. Most consumers have put brakes on most non-essential purchases for the moment. Here's Hyundai giving them a reason not to, at least when it comes to the Santro and the i10. Never mind that other car manufacturers haven't increased prices too.
Hyundai's ad campaign is smart within the present circumstances. They are the only ones 'tom-toming' what everyone else is doing.