The snob-quotient in 'green'

'At the heart of eco-iconic is a status shift (isn’t there always?): Many consumers are eager to flaunt their green behaviour and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.'

Well, don't think so. At least not in India. The 'green mumbo jumbo' pales, when the consumer is asked to pay an extra buck. Then its a no-no, at least for the middle classes that are trying to get the extra bang out of their buck.

Therefore, will the 'green' status not work at all, in India? Maybe, it will, but for it to, it has to demonstrate a strong 'snob-quotient'. Has it, in India? Maybe not yet, but I guess its getting there.


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