Why imported brands score

Its been a long held notion, at least in India, that an imported brand is always better than the very same brand when its available locally. Take chocolates for example. Imported chocolates have always tasted better than the ones available locally, even when the brand's the same. In addition the imported 'range' almost always scores with the consumer.

Little wonder then, that sales of imported chocolate brands, such as Mars and Snickers, have outpaced those of Cadbury's and Nestle's locally made chocolate in modern Indian retail outlets. Whereas the imported chocolates sales are growing at 100 per cent, made-in-India brands are growing at around 25 to 30 per cent. In retail stores in India, the sales of imported chocolates is reported to be double the sales of domestic brands.


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