Are you getting paid enough?
This means, what's fair is not just what I get vis-a-vis what I put in, as effort, but what my colleague gets, for what he/she put in, as his/her effort.
The equity theory forms the back drop to Shine.com's latest radio spot, which I first heard on Bangalore's English FM channel. Shine is the latest Job site on scene. The radio commercial goes on to urge employees not to compare salaries (of course, that can't ever happen), but to log on to Shine's site and use the salary tool to 'take a look at how your compensation compares to those in your position and industry'.
Is the lure good enough to bring job seekers on board and register? I should think so.
Have I? No. 'Cos I love what I do, don't need a change :)