The Celebrity Lifecycle
I guess celebrities too have life cycles that end in decline. Some are smart enough to beat the downward curve by reinventing themselves (whatever that means) or by hopping on to newer bandwagons. I am talking endorsements.
I guess Preity Zinta is on her way out. Rightly so, I should say. That 'cos I guess, her bubbly act of yesteryear if tried now, would only have viewers wish there was a power failure. So now we know she is making way for next giggly thing in the pipeline. They say she's Genelia. The South Indian star who made waves with her performance in Aamir Khan’s Jaane Tu...., is commanding an endorsement fee of at least Rs 1 crore. According to Globosport CEO Anirban Blah, 'With Genelia, she’s the new, spunky, fresh face, and we are targeting every brand that Preity Zinta endorses'.