Can DNA get its Bangalore code right?

DNA, a start-up from Diligent Media Corp., (a 50:50 joint venture between the Essel Group, the company behind Zee group, one of the largest broadcast networks, and the Bhaskar Group, the publisher of India’s second most-read Hindi daily, Dainik Bhaskar) is planning to hit Bangalore with its English Daily by the end of the year.

I say, its about time.

DNA's target; a circulation 300,000. That's ambitious considering its 650,000 copies of English newspapers currently sold each day by all other papers combined, in Bangalore. The IT city ranks third behind Mumbai and Delhi in circulation figures and the Ad spend in Print Advertising is pegged around Rs. 500 crores.

For the moment, TOI is the undisputed leader, but in a climate of high fatigue with the TOI amongst readers, the time's ripe for a competitor to step in. If DNA gets its content and distribution right, it will pose a serious challenge to the leader, TOI. Maybe we will even see a drop in prices.

About time, I repeat.

Comments

Chamaraj Savadi said…
Yeah, the newspapers' war is about to unleash in Garden City. Let them cut the prices, but not the quality. In order to get their circulation figure rising, they should not indulge in cheap gimmicks like offering Phenoyl,soaps and shampoos.

Now it is up to readers to have a choice.

- Chamaraj Savadi
Martin said…
The real estate is one sector that features as one of the most badly hit sectors following the global economic meltdown. Especially in developing countries like India, where real estate was going great guns, so to say, faced a steep downfall following the recession and inflation. Especially in the metros and the developing cities like Bangalore, real estate suffered dearly as the demand for the residential units, though increasing became a pent up demand. The badly hit economy particularly the IT sector that has a strong foothold in Bangalore, and the high rates of interest in home loans made the demand for residential units go down or at best become a pent up demand. It is believed that once the situation stabilizes the demands would start surfacing. Another very problematic issue that the real estate dealers are facing is that patrons of the currently booked flats are not willing to pay the original price that they had agreed on but the current price that is less than the original amount owing to the current economic condition. Not only the residential units but the commercial properties like the hotels in Bangalore have also naturally seen a drop in their occupancy. The ITC hotels in Bangalore that registered the highest occupancy, as high as 83%, have been forced to cut down on their tariffs by almost 20% as the occupancy has also gone down by 20%. On the contrary, the business hotels in Bangalore are surviving the tough times as the number of business travelers has not been affected as hard as the umber of leisure hotels. The budget hotels in Bangalore have seen a hike owing to the obvious reasons.

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