Movie viewing in times of misery
Economic slowdowns see consumers cutting back on non-essential expenditures. But in India, and around the world such cut-backs have not affected silver screen fortunes. That is, consumers have not cut back on their movie outings. In fact collections at the box office have seen record highs during periods of slowdown. Take now for example. Talking box-office figures, already four films in India, Jodha Akbar, Race, Jaane Tu Ya Jaane Naa and Singh is Kinng, have done a business of over Rs 100 crore this year and this weekend saw two more films, Mumbai Meri Jaan and Phoonk, emerging as potential hits with an impressive opening.
How strange. Does it have anything to do with us trying the silver screen fantasy as an escapist route? Maybe. Maybe not. Maybe its just that great movies release at such times. Blame it on coincidences.
Whatever; I am glad that at times even Bollywood has its takers. Else it would be such a pity.