Brand claims; Is Yahoo really quicker?
Now, does that bother me? No. It isn't about the time taken. Its about the claim. Consumers are lured by brands that make claims. At times the claims are something that can be checked on. That is, if the claim involves measurable parameters. Like the Yahoo one. At other times, the claims can't be checked, as they ain't measurable. Or even if they are, consumers in no way can do it on their own. Take Pond's Age miracle's 7 day challenge. The 'power ingredient' that Ponds claims is behind Pond's age miracle is CLA - Conjugated Linoleic Acid - a natural, non-irritant first discovered by Pond's in 1996. But then, how does one know really know if the wrinkles are off? Maybe the creases just dull for a period of time. Maybe its our minds playing tricks on ourselves.
Brands ought to be careful with claims, especially if they can be checked on. Brands can afford to pump up their proclamations if their claims are more perceptual than real. If its 'real' issues that the brand bandies about, it better be careful. Else it can even face Consumer outrage.