BOI 'hijacks' Hindu Businessline front page
Let me describe the Ad to you. Headline; 'Despite odds, BOI stays true to form'. The page is dominated by copy with numbers declaring how profitable and how well BOI has grown in comparison to last year. It also shows how well managed the bank is, by quoting NPA figures which are low and have declined. The 'back' of the front page is even more denser with figures.
At a time when people are tightening their purse strings and are wondering if their money is safe in their banks, here's one that comes out big time to state how well they are doing despite the 'odds'. The communique scores heavily on two factors, its and big and bold and therefore a sure attention grabber, and its provides just about the right details to the consumer who wants to 'know the numbers' when it comes to banks.
Good going, BOI!